Only July 23, 2020, Upwave hosted the latest event in their Masters of Brand Measurement series, drawing hundreds of participants from across the marketing analytics and measurement community. A panel of experts from leading brands, agencies and platforms came together (virtually!) to discuss evolving challenges and approaches to balancing brand metrics and sales metrics. Meet …
There are two ways for advertisers and their tech partners to respond to the growth of privacy safeguards such as Chrome’s planned deprecation of 3rd-party cookie support and Apple’s planned changes to IDFA. On the one hand, advertising platforms can resist the arrival of privacy safeguards by using workarounds that are ultimately short-lived. When adtech …
How Upwave’s Privacy Moves Actually Boost Measurement Accuracy Read More »
Marketers are under more pressure than ever to spend every single ad dollar wisely. The key to making informed, on-the-fly adjustments to media campaigns is daily access to properly weighted brand outcome data.
Upwave Insights Report: How are consumers changing CPG buying behavior as a result of COVID-19? Unlike other periods of economic uncertainty, they’re turning to trusted brand names over store brands, despite tightening their budgets.
Upwave conducted a study among consumers 18+ to understand which jeans brands they considered to be premium and to identify consumers’ “go-to” retailer for premium jeans and the typical payment method used for purchasing. We captured brand awareness, purchasing and preferences in the premium jeans category. Key Takeways: In general, premium jeans imply a higher …
According to investors, Airbnb is worth $25.5 billion. What? Marriott just agreed to purchase Starwood for half that amount. This seems crazy. Here at Upwave, we conduct consumer research. We don’t have a stake in Airbnb’s success, we were just curious: How many people even consider Airbnb when they book travel accommodation? Turns out it’s …
Based on their most recent investment round, Uber is worth more than Ford. GM just invested $500 million in Lyft. Google’s self-driving car recently crashed into a bus, and in a few years there will be millions of self-driving cars crashing into buses globally. It got us thinking here at Upwave… does anyone even drive …
Forbes and Wired recently tried an experiment. They asked website visitors using ad blocking software to turn it off – and denied them access if they refused. This was a risky move for a few reasons. 1) The media coverage of this experiment could increase awareness and usage of ad blocking software (our data does …
Forbes and Wired Change Consumer Perceptions of Ad Blocking Read More »
Which Netflix shows are the most watched? Per their latest letter to investors, Netflix doesn’t plan to tell us. “We don’t release title‐level ratings as our business model is not dependent on advertising or affiliate fees.” Which is a shame for us, but logical for Netflix. If the TV networks had a clear picture of …
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