Thought Leadership

Webinar: How Much Brand Awareness Lift Should I Be Expecting?

Wondering if your campaign is performing well? Unclear how much brand awareness lift to expect from your campaigns? These are commonly asked questions Upwave has set out to answer in a series of studies across hundreds of brand campaigns. Check here. In this webinar, Upwave released the first study of a series exploring the effects …

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Leaning Towards the Customer w/ Ryan Green, Chief Marketing Officer of Southwest Airlines

Brand Knew is a new podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Upwave is proud to be the sponsor – check out their third episode below with Southwest CMO, Ryan Green, …

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Expert Panel: Balancing Brand and Sales Metrics

Only July 23, 2020, Upwave hosted the latest event in their Masters of Brand Measurement series, drawing hundreds of participants from across the marketing analytics and measurement community. A panel of experts from leading brands, agencies and platforms came together (virtually!) to discuss evolving challenges and approaches to balancing brand metrics and sales metrics. Meet …

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Survival of the Leanest: How Future-Proof Agencies Leverage Automated Ad Ops

The leading agencies of the future won’t be those with the biggest yachts at Cannes or the most floors in Midtown. They’ll be those who do more with less. Agencies today are faced with mounting pressure to streamline their ad operations, and for good reason. There are economic drivers: executing campaigns on tightened budgets; navigating …

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How Upwave’s Privacy Moves Actually Boost Measurement Accuracy

There are two ways for advertisers and their tech partners to respond to the growth of privacy safeguards such as Chrome’s planned deprecation of 3rd-party cookie support and Apple’s planned changes to IDFA. On the one hand, advertising platforms can resist the arrival of privacy safeguards by using workarounds that are ultimately short-lived. When adtech …

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Campaign Measurement: Perceptions vs. Reality

Upwave’s VP of Product, Ken Archer recently presented during the webinar, “Attribution and Measurement,” hosted by Prohaska Consulting. During his talk, Ken outlined Upwave’s framework of measurement types for media campaigns and dispelled some of the misconceptions surrounding measurement.   A market map of measurement When it comes to helping clients understand measurement options for …

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4 Essential To-Do’s for Brands in the Midst of COVID-19

As the number of confirmed cases of COVID-19 continues to rise the world over, brands are compelled to adjust to the crisis rapidly. Consumers have turned on a dime and begun changing their habits drastically, forcing many brands to acknowledge and then react on the fly. The question that now arises is how to react …

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