Only July 23, 2020, Upwave hosted the latest event in their Masters of Brand Measurement series, drawing hundreds of participants from across the marketing analytics and measurement community.
A panel of experts from leading brands, agencies and platforms came together (virtually!) to discuss evolving challenges and approaches to balancing brand metrics and sales metrics.
Meet the panel—the Masters:
- Bunmi Onibokun, Media Planning and Analytics, PepsiCo
- Emily Weinstein, Consumer & Market Insights, Seventh Generation (Unilever)
- Jennifer Knuckles, Ad Sales Research, Hulu
- Kosta Skoulikaris, Marketing Technology & Science, Omnicom Media Group
- Jackie Mockridge Mattina, Consumer Insights & Analysis, 360i
A recording of the event can be found here.