Upwave was invited by the Public Relations Society of America (PRSA) to speak with our client (Dynamic Signal) at their International Conference in Austin. The session “Viral PR: How Data Studies Inform News and Syndicate to Shape Industries” will take place on October 7th at 4:45 PM and cover how organizations can create, execute and pitch data studies that go viral and drive PR, marketing and sales success.

Session Objectives:
-Understand how data studies can inform their news strategies.
-Determine where white spaces exist for them to own a metric.
-Create studies and surveys that drive to viral headlines.
-Inform their larger thought-leadership, marketing communications and product-messaging initiatives.

Speakers:
Joelle Kaufman, CMO, Dynamic Signal
Chris Kelly, CEO, Upwave
Sam Moore, Public Relations, Sam Moore Communications