Market Research

Shopping Behavior on Premium Jeans

Upwave conducted a study among consumers 18+ to understand which jeans brands they considered to be premium and to identify consumers’ “go-to” retailer for premium jeans and the typical payment method used for purchasing. We captured brand awareness, purchasing and preferences in the premium jeans category. Key Takeways: In general, premium jeans imply a higher …

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Upwave Study Uncovers Consumer Sentiment On Smart Speaker Sponsored Content

Read our exclusive release with Business Insider.  Upwave Study Uncovers Consumer Sentiment on Smart Speaker Sponsored Content Apple HomePod Owners are Most Interested in Sponsored Content In a study of 2,000 U.S. consumers, Market and Advertising Research and Measurement firm Upwave today released findings on consumers’ sentiment toward receiving sponsored content on smart speakers, a growing …

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Insights Summary: Nike + Colin Kaepernick

Upwave conducted a study to determine consumer sentiment towards the Nike ad featuring Colin Kaepernick the week it aired. Metrics such as brand favorability, and purchase/viewing intent were included for both Nike and the NFL. Summary The sample was nationally representative of the US population on age and gender. Over one-third of respondents (35%) chose …

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Webinar – Accuracy Case Study: Panels vs. SurveyWalls

Join us on Thursday, August 16, 2018 at 2 pm ET to find out if monetary incentives of panels could lead to bad data. Upwave will reveal the results of two market research studies (1 CPG, 1 Apparel) collected across both a panel and a SurveyWall to see which method offers better accuracy. Digital publishers …

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The Global Conscious Consumer with Jascha Kaykas-Wolff, CMO of Mozilla

  Brand Knew is a new podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Upwave is proud to be the sponsor – check out their fourth episode below with Mozilla CMO, Jascha …

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