Bringing Brand Investment into the Programmatic Era
Upwave’s revolutionary Persuadability Scores provide an on-going, in-flight signal of brand performance–enabling customers to make granular campaign optimizations based upon actual brand objectives, rather than proxy metrics (i.e. clicks and offline conversions.)
For the first time ever, Upwave makes it possible to auto-optimize live brand campaigns.
Persuadability Scores provide brand signal to the algorithmic bid optimizer–which it uses alongside other training data.
The optimizer learns which bid requests are better opportunities to show an ad
that will resonate.
UPWAVE’S PERSUADABILITY SCORE OFFER:
PROGRAMMATIC BRAND OPTIMIZATION
No need for the resource-drain of human intervention
Real-time brand signal
Continual optimization of a live campaign to improve performance
MAXIMIZE BRAND OUTCOMES
Optimize towards brand objectives, not proxy metrics
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