Persuadability Scores™
Bringing Brand Investment into the Programmatic Era
Upwave’s revolutionary Persuadability Scores provide an on-going, in-flight signal of brand performance–enabling customers to make granular campaign optimizations based upon actual brand objectives, rather than proxy metrics (i.e. clicks and offline conversions.)
For the first time ever, Upwave makes it possible to auto-optimize live brand campaigns.
Persuadability Scores provide brand signal to the algorithmic bid optimizer–which it uses alongside other training data.
The optimizer learns which bid requests are better opportunities to show an ad
that will resonate.
UPWAVE’S PERSUADABILITY SCORE OFFER:
PROGRAMMATIC BRAND OPTIMIZATION
No need for the resource-drain of human intervention
Real-time brand signal
Continual optimization of a live campaign to improve performance
MAXIMIZE BRAND OUTCOMES
Optimize towards brand objectives, not proxy metrics
THE PROCESS:
Upwave Tags Ads
Upwave Collects Consumer Opinion Data
Upwave Calculates Persuadability Scores, Key to a Shared ID
Upwave Sends Persuadability Scores to the DSP
The DSP Optimizes Bids to Prioritize Persuadable Individuals, so the Campaign Is More Effective
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Contact Your Upwave Representative for Feasibility, Guidelines and Requirements, or Fill Out the Below Form
