Digital Measurement by Upwave

Upwave’s cutting-edge analytics platform is the only measurement solution that unifies media exposure into one cross-media view within a software environment. We map deterministic signals to anonymous households, which are privacy-safe and non-resolvable to individuals, providing a single cross-media data set to measure Awareness and other Brand KPIs.

Upwave’s digital measurement presents the following benefits to brand marketers:

  • Ability to optimize creative, tactic, channel or partner towards better outcomes
  • Completely future-proofed and privacy-safe using micro cohorts
  • Targeting accuracy against brand specific target audiences beyond age and gender

Still have questions about measuring your cross-media brand investment on Upwave's Analytics Platform for Brand Advertising?

Inquire About Digital:

Linear TV

CTT/OTV

Addressable

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Social

Mobile

Audio