Upwave is unapologetically supportive of brand advertising, and we work hard every day to prove its value. Brand marketing pays for the videos we watch, the music we hear, and the content we consume. We know if advertisers can measure the value of those dollars, they’ll spend more.
Upwave is unapologetically supportive of brand advertising, and we work hard every day to prove its value. Brand marketing pays for the videos we watch, the music we hear, and the content we consume. We know if advertisers can measure the value of those dollars, they’ll spend more.
The CMO’s Dilemma
“Brand building and sales activation are not choices or alternatives – they are mutually independent and both essential to long-term success.”
Les Binet & Peter Field, Godfathers of Effectiveness
Shifting towards the long-term creates risk for the CMO.
Focusing on the short-term creates risk for the company.
CMOs need credit for both short-term and long-term growth.
The CMO’s Dilemma
The industry doesn’t measure sales.
It measures short-term sales activation.
Ignoring the brand
funnel and demand
generation.
That’s where the Upwave platform comes in.
Upwave is the leading analytics software company giving brands, agencies, and media partners a unified, cross-media platform to measure top-of-funnel, long-term brand advertising–today.
Upwave is the leading analytics software company giving brands, agencies, and media partners a unified, cross-media platform to measure top-of-funnel, long-term brand advertising–today.
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