CTV + OTT Measurement on Upwave
Upwave is the source of truth for TV brand measurement. Only Upwave allows TV advertisers to monitor all aspects of TV brand performance in real-time,
including both causal media effectiveness and on-target accuracy by channel, network, program and genre.
Upwave’s CTV and OTT measurement presents the following benefits to brand marketers:
- Truly deterministic exposure data— never outdated OTS methodology
- Causal measurement of TV lift across key brand KPIs like Awareness, Lift, Purchase Intent and Favorability
- Better audience analytics to target brand specific audiences beyond age and gender
- Upwave exclusive metrics like Customer Forecast