CTV has changed how brands think about targeting, and reporting reach by age & gender is no longer good enough. Upwave’s On-Target Profiles validate how successful a tactic or campaign is in reaching a demographic or behavioral trait. This profile is available cross-channel, across TV and digital, and updated daily.
At the same time, with the rise of CTV, video campaigns struggle with validating reach and frequency across fragmented channels, including CTV, linear TV, and digital. Upwave’s On-Target Reach allows marketers a fully automated, campaign-level view of reach, frequency and penetration rate within your brand specific target audience.