Truly Cross-Media Measurement
A 360 Degree View of Brand Advertising Performance on One, Unified Platform
Deterministic, Cross-Media Measurement
Cross-media fragmentation is accelerating in today’s growing content landscape. In particular, TV viewership is increasingly split across channels like linear, OTT, CTV, and mobile. Upwave is proud to be the only brand measurement partner to offer accurate, privacy-safe, and truly holistic cross-media measurement in a unified dashboard.
While many measurement companies promise a “holistic” view of campaign performance across all channels from digital to TV to OOH and social, they typically achieve this by combining probabilistic and deterministic methodologies into a single metric. This leaves advertisers with imprecise and often misleading data, based on combining apples and oranges, making it difficult to plan & optimize brand investments based on measurement.
Upwave uses exclusively deterministic data to measure exposure across Linear TV, Addressable TV, Connected TV, OTT, social, display and audio. The result is the industry’s only single, deterministic exposure dataset that provides a stronger signal for detecting brand lift and validating campaign targeting.