#1 Analytics Platform for Brand Marketers

Software & data to plan, measure, and optimize brand marketing

TRUSTED BY TODAY’S MOST INNOVATIVE BUSINESSES

Brand Campaign Measurement

Leverage industry-leading predictive analytics, with the largest consumer data set available, to measure cross-channel brand campaigns.

Brand Lift, reimagined

Brand Lift KPIs like you’ve never seen them before – Linear, Addressable, CTV, and Digital, on one on-demand dashboard, with unprecedented data scale.

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Targeting Verification, finally

No more wondering if your campaign hit your custom behavioral targets – see the actual delivery stats by publisher or audience.

“Upwave is a proven measurement platform partner in demonstrating brand-based business outcomes. They enable us to deliver a "performance lens" on brand marketing.”

Scott Symonds - Managing Partner
AKQA

“Upwave’s unique solution breaks the mold of standard brand equity measurement. Their solutions and willingness to innovate provide great value to my clients.”

Melissa Scarlino - Director, Research & Analytics
Universal McCann

“Upwave is our preferred partner for upper funnel campaigns driving consumer sentiment on a brand’s creative & messaging. Their dashboard displays optimization opportunities and the targeting components generating strong results.”

Jonathan Diaz - Analyst, Media Insights & Analytics
Tremor Video

“Upwave's powerful analytics show advertisers the full brand-building value of GumGum's unique technology capabilities.”

Ben Plomion - Chief Growth Officer
GumGum

Recent Articles

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There’s a Statistically Significant Probability That You’re Doing P-Values Wrong

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Make your brand marketing more impactful

See how our software & data can make every brand dollar count, now
more than ever.

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