Finally, tie top of funnel brand metrics to bottom of funnel sales.
Upwave’s holistic approach to brand analytics now gives marketers the insight into those reached by a campaign that will become customers. The outcome: quantifiable results to prove out your investment in brand and tangible ROI of your brand spend.
Upwave Brand Analytics Platform Drives Outcomes
Optimize when it matters:
Optimization recommendations let you know when a campaign tactic is working, and when it’s not. Don’t wait until the end of your campaign when you could be making accurate and actionable decisions now.
Penetrate your Target Audiences:
Audience Penetration lets you know your reach within your brand-specific audience, by campaign or by media tactic. No longer settle for flat brand trackers because you are driving lift among the wrong people.
Get a Higher-Level View of What Works:
Portfolio Analytics lets you know what media tactics work across all your campaigns, across all your brands, so you can optimize at a higher, more impactful level. Don’t get lost in the weeds of campaign-level decisions and miss the big opportunities to impact your brand.