Upwave’s On-Target Profiles validate how successful a tactic or campaign is in reaching a demographic or behavioral trait.
Using real attitudinal data and machine learning, On-Target Profiles informs progressive, in-flight budget shifts until the niche target is reached. This profile is available cross-channel, across TV and digital, and updated daily.
The Upwave Difference | Targeting, Leveled Up
Beyond Age and Gender
CTV has changed how brands think about targeting, and reporting by age & gender is no longer good enough.
Compare each partner, channel and segment to your overall campaign in terms of target accuracy for a brand-specific target audience.
Get optimization recommendations in your email inbox that identify opportunities to reallocate towards greater on-target accuracy.
Check out our blog on On-Target Profiles