Brand Reach

On-Target Profiles

Upwave’s On-Target Profiles validate how successful a tactic or campaign is in reaching a demographic or behavioral trait. 

Using real attitudinal data and machine learning, On-Target Profiles informs progressive, in-flight budget shifts until the niche target is reached. This profile is available cross-channel, across TV and digital, and updated daily.

The Upwave Difference | Targeting, Leveled Up

Beyond Age and Gender

CTV has changed how brands think about targeting, and reporting by age & gender is no longer good enough.

Target Audience

Compare each partner, channel and segment to your overall campaign in terms of target accuracy for a brand-specific target audience.

Opportunity Notifications

Get optimization recommendations in your email inbox that identify opportunities to reallocate towards greater on-target accuracy.

Check out our blog on On-Target Profiles