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The Upwave Difference

The Analytics Platform for Brand Advertisers

Upwave is the leading analytics software platform giving brands, agencies, and media partners a unified, cross-media solution to measure brand advertising. Providing a deterministic, real-time view of brand advertising investment, Upwave’s self-serve, automated platform allows advertisers to optimize TV, CTV, digital, and cross-channel campaigns towards full-funnel lift, targeting accuracy, and reach — with campaign-level and full portfolio views.

Speed to Insights

How likely is it that this tactic is helping the campaign? We make optimization easy by sending actionable email notifications directly to your inbox so optimizing is a key component, not an afterthought, of your campaign.

Targeting Beyond Age & Gender

Upwave Targeting highlights the accuracy of a tactic or campaign in reaching a brand-specific demographic or behavioral trait; available cross-channel (for digital, linear TV, addressable TV, CTV and streaming audio) and updated daily.


Check out our blog on Optimization here.