Linear TV Measurement on Upwave

Upwave is the source of truth for TV  brand easurement. Only Upwave allows TV advertisers to monitor all aspects of TV performance in real-time,
including both causal media effectiveness and on-target accuracy by channel, network, program and genre.

Upwave’s use of Automatic Content Recognition (ACR) software detects each ad and creates a unique digital signature – giving customers a privacy-safe solution to measure brand outcomes and reach.

Upwave’s Linear TV measurement presents the following benefits to brand marketers:

Still have questions about measuring your cross-media brand investment with Upwave's Analytics Platform for Brand Advertising?

Inquire About Linear TV:

Linear TV

CTT/OTV

Addressable

Digital

Social

Mobile

Audio