Linear TV Measurement on Upwave
Upwave is the source of truth for TV brand easurement. Only Upwave allows TV advertisers to monitor all aspects of TV performance in real-time,
including both causal media effectiveness and on-target accuracy by channel, network, program and genre.
Upwave’s use of Automatic Content Recognition (ACR) software detects each ad and creates a unique digital signature – giving customers a privacy-safe solution to measure brand outcomes and reach.
Upwave’s Linear TV measurement presents the following benefits to brand marketers:
- Truly deterministic exposure data— never outdated OTS methodology
- Causal measurement of TV lift across key brand KPIs like Awareness, Lift, Purchase Intent and Favorability
- Better audience analytics to target brand specific audiences beyond age and gender
- Upwave exclusive metrics like Customer Forecast