A complete brand measurement platform for optimizing your campaign

Granular, real-time measurement for your brand campaign, delivering cross-channel insights and uncovering optimization decisions to improve advertising effectiveness


Upwave’s Daily-updated results to perpetually show the brand impact of your optimization decisions.

Create different visualizations of your data that are easily exportable for inclusion in presentations and reports

Verify that your campaign is reaching its target audience, with complete data on behavioral and demographic characteristics.

Download your full campaign results to customize visualizations in your existing workflow

Compare your campaign performance to Upwave’s real-time norms, which accurately account for seasonal effects

Build customizable dashboards to easily monitor the KPIs & cuts most important to your campaign.

Evaluate the effectiveness of every media tactic, creative tactic and more with tactic-level controls.

The Upwave difference

Better data

Upwave’s proprietary network allows our platform to gather more respondents faster, which means more accurate ad measurement and granular cuts for your campaign.

Optimize early

Get measurement results faster than other platforms, to optimize
underperforming tactics mid-campaign.

Truly Cross-channel

Measure TV, Web, and In-App in one platform, to easily compare cross-channel results.

Superior analytics

Our sophisticated machine-learning models ensures the most accurate campaign analytics, with drastically faster results than available elsewhere.

The Upwave platform helps you plan, measure, and optimize brand marketing