Brand Reach

On-Target Reach

On-Target Reach, an industry-first metric, calculates the percentage of the total target audience a campaign reached.

Combined with On-Target Profiles, this enables advertisers to better assess whether their campaign has the effectiveness and scale needed to drive ROI, reduce media waste, and deliver meaningful impact within a target audience.

The Upwave Difference | Measuring Targeting Effectiveness and Scale

Target Audience Size

Upwave’s reach capabilities determine how many individuals in the target audience subset exist in the entire population — providing more accurate penetration insights.


Campaign Reach

Learn how many total people were reached by your specific brand campaign to learn if its driving actual market impact and awareness.

On-Target Reach

Combing target audience size with Upwave campaign reach metrics enables advertisers to validate how many individuals within your target audience  were reached by a brand campaign. 

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Check out our blog on On-Target Profiles 

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