On-Target Reach, an industry-first metric, calculates the percentage of the total target audience a campaign reached.
Combined with On-Target Profiles, this enables advertisers to better assess whether their campaign has the effectiveness and scale needed to drive ROI, reduce media waste, and deliver meaningful impact within a target audience.
The Upwave Difference | Measuring Targeting Effectiveness and Scale
Target Audience Size
Upwave’s reach capabilities determine how many individuals in the target audience subset exist in the entire population — providing more accurate penetration insights.
Learn how many total people were reached by your specific brand campaign to learn if its driving actual market impact and awareness.
Combing target audience size with Upwave campaign reach metrics enables advertisers to validate how many individuals within your target audience were reached by a brand campaign.
Check out our blog on On-Target Profiles