Upwave Launches In-Flight Metric for CTV Campaigns | Broadcasting+Cable

By Dev April 01, 2022

Upwave Launches In-Flight Metric for CTV Campaigns | Broadcasting+Cable

Upwave said it added a new metric to its dashboard that uses machine learning to measure the performance of connected TV ad campaigns in flight, letting marketers make real-time allocation and optimization decisions.

Upwave rebranded itself last year. It had been known as Survata.

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