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By Joel Sadler In ad effectiveness

Spread the Word, Not the Virus: Measuring the Effectiveness of a Public Health Campaign with Gumgum and the AdCouncil

Did you remember your mask? Are you staying at least six feet away from the people around you? Did you…

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Miscellany Public Opinion

Are Americans proud to be from their state? California and Oregon get a ‘Yes,’ Arizona and Indiana not so much

Miscellany Public Opinion

What will happen to Walter White? We collected predictions from 700 ‘Breaking Bad’ fans

Public Opinion

Secondhand vapor? Americans are split on public e-cigarette use

Consumer Behavior Miscellany

Science or sacrilege? Atheists and agnostics are 76% more likely than Christians to believe in the existence of extraterrestrial life.

News Public Opinion

Will Americans trust Al Jazeera? It depends where viewers live, and how they browse the web.

Public Opinion Tech

Yahoo showed us 30 days of logos. Here’s the one consumers liked best.

News Public Opinion Tech

Men are 50% more likely than women to support whistleblower Edward Snowden

Consumer Behavior Tech

10 mistakes startups make when talking to users

Consumer Behavior Tech

Is Snapchat only used for sexting? We asked 5,000 people to find out

Consumer Behavior Miscellany

How accurate are Americans at estimating calories?

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