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By Allyson Sutton In Ad Measurement

Ingredients Matter: Why Holistic Measurement with OTS Corrupts Results

Have you ever wondered why the same food you make at home looks so much better in the commercial on…
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Uncategorized

Tracking brand reputation on a budget

NewsTech

Airbnb logo redesign: More people see hearts than naughty parts

Tech

Cures for the common startup naming struggle

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Advertisers can improve any campaign using consumer research. Here’s how

Consumer BehaviorTech

Fist bumps or black cars? Uber and Lyft attract users for different reasons

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8 Clever Ways Online Marketers Use Consumer Surveys

Uncategorized

Denver lost, but Doritos and Budweiser won the Super Bowl

Consumer BehaviorPublic Opinion

What will health nuts eat on Super Bowl Sunday? Nuts!

Consumer Behavior

SparkPeople uses Survata to discover 2014’s most popular fitness goals

Public OpinionTech

Tech Trust Index shows consumers trust Google and Amazon but not Sprint and AOL

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  • Products
    • Brand Campaign Measurement
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  • Resources
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  • About
    • Company
    • Press
    • Careers
  • Login
    • Brand Campaign Measurement
    • Instant Insights
  • Request Demo