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By Chris Kelly In Ad Measurement

Can Cause Marketing Be Measured? What the “Love Has No Labels” Campaign Reveals about Advocacy in Advertising

Advertising can drive sales, persuade customers to try new products, and strengthen brand loyalty. But when we shift from consumer…

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Consumer Behavior Miscellany Public Opinion

The great peanut butter debate: 57% of people prefer creamy over crunchy

Miscellany Public Opinion

Are Americans proud to be from their state? California and Oregon get a ‘Yes,’ Arizona and Indiana not so much

Miscellany Public Opinion

What will happen to Walter White? We collected predictions from 700 ‘Breaking Bad’ fans

Public Opinion

Secondhand vapor? Americans are split on public e-cigarette use

Consumer Behavior Miscellany

Science or sacrilege? Atheists and agnostics are 76% more likely than Christians to believe in the existence of extraterrestrial life.

News Public Opinion

Will Americans trust Al Jazeera? It depends where viewers live, and how they browse the web.

Public Opinion Tech

Yahoo showed us 30 days of logos. Here’s the one consumers liked best.

News Public Opinion Tech

Men are 50% more likely than women to support whistleblower Edward Snowden

Consumer Behavior Tech

10 mistakes startups make when talking to users

Consumer Behavior Tech

Is Snapchat only used for sexting? We asked 5,000 people to find out

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