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By Allyson Sutton In Ad Measurement

Ingredients Matter: Why Holistic Measurement with OTS Corrupts Results

Have you ever wondered why the same food you make at home looks so much better in the commercial on…

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Consumer Behavior Miscellany

Identifying gender by handwriting — you’re probably not as good at it as you think

Consumer Behavior

The only Thanksgiving survey you’ll ever need: 10,000 people on what, when, and how they plan to celebrate

News Public Opinion

Global warming? 46% believe recent extreme weather an effect of climate change

News Public Opinion Tech

Who believes that the NSA spied on Germans? Apparently, not Germans

Consumer Behavior Public Opinion

Bay Area traffic flops in 14,000 respondent survey on public transit satisfaction

News Public Opinion

Largest existing survey shows 19% support a name change for the Washington Redskins

Consumer Behavior Miscellany Public Opinion

The great peanut butter debate: 57% of people prefer creamy over crunchy

Miscellany Public Opinion

Are Americans proud to be from their state? California and Oregon get a ‘Yes,’ Arizona and Indiana not so much

Miscellany Public Opinion

What will happen to Walter White? We collected predictions from 700 ‘Breaking Bad’ fans

Public Opinion

Secondhand vapor? Americans are split on public e-cigarette use

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