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By Joel Sadler In ad effectiveness

Why OTS-Based Exposure is Problematic in Brand Effectiveness Measurement

Do you remember what days you wore green last week? What about the roads you drove yesterday? You might have…

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News Public Opinion

Will Americans trust Al Jazeera? It depends where viewers live, and how they browse the web.

Public Opinion Tech

Yahoo showed us 30 days of logos. Here’s the one consumers liked best.

News Public Opinion Tech

Men are 50% more likely than women to support whistleblower Edward Snowden

Consumer Behavior Tech

10 mistakes startups make when talking to users

Consumer Behavior Tech

Is Snapchat only used for sexting? We asked 5,000 people to find out

Consumer Behavior Miscellany

How accurate are Americans at estimating calories?

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