Many customers have shared with us how much they’d like to be able to show the impact of optimizations on a KPI over the life of a campaign. Upwave’s new Trend visualization does just that, displaying daily lift performance over time that surfaces both (a) increased accuracy as data is collected and (b) the impact of campaign optimizations. Found alongside the chart and table options in the Brand Lift tab, you can create, customize, and save a trend using the same tool!