Wondering if your campaign is performing well? Unclear how much brand awareness lift to expect from your campaigns? These are commonly asked questions Upwave has set out to answer in a series of studies across hundreds of brand campaigns. Check here.
In this webinar, Upwave released the first study of a series exploring the effects of baseline awareness on a typical lift in awareness driven by a brand campaign, which turned up some surprising results. Listen to the recording to find out what they are!