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Despite spending $560 billion annually on global advertising, marketers have long struggled to measure the impact of brand advertising on sales outcomes. In fact, nearly half of CFOs surveyed by McKinsey & Company said the reason marketing proposals had been declined or not fully funded in the past was that they didn’t demonstrate a clear …

Introducing Customer Forecast: Upwave’s industry-first metric reveals the impact of brand campaigns on sales in real-time Read More »

Whether your brand is running multiple campaigns or you are an advertiser with multiple brands across categories: strategic, portfolio-wide decision-making comes with unique challenges. These challenges often stem from the fact that advertisers only have access to granular, campaign-specific data, or are tasked with sifting through datasets from different measurement partners. But brand marketers frequently …

Optimize tactics across all your brand campaigns at once with Portfolio Analytics  Read More »

The history of innovation follows a familiar pattern: new technology comes along that improves our quality of life, time reveals its unintended consequences, and innovators jump in to create something even better. Take the automobile, for instance. Cars revolutionized our lives, but as time marched on, we realized the detrimental side effects of fossil fuels …

Toward a Privacy-Safe Future: Why Media Innovators Like Kargo Choose Upwave as Their Measurement Partner Read More »

Campaign optimization shouldn’t mean searching for a needle in a haystack. Yet that’s often how it feels: hunting down the right metric at precisely the right time can be a tedious, time-consuming task.  The Upwave dashboard gives brand marketers access to countless brand lift KPIs across publishers and audiences, including both standard and custom granular …

Campaign Optimization, When and Where You Need It: Introducing Opportunity Notifications by Upwave Read More »

Norms answer an essential question every marketer asks: How is my campaign performing relative to similar campaigns?   The traditional approach to gauging performance using “norms” applies industry-average lifts across studies without considering the more meaningful factors that impact the performance of a specific campaign.  While it seems like it would make sense in theory at …

Introducing Real Time+ Norms: Brand Campaign Benchmarks with Baselines Read More »

Today I’m excited to share the biggest news we’ve had in a while – that Survata is rebranding to Upwave! To explain our path forward, it’s best to recall our path here. Like most early-day decisions at a tiny company, our name selection happened rather quickly.  We were two people in an unfurnished apartment office …

What’s in a name? Why Survata is becoming Upwave Read More »

Upwave Study Finds Brand Advertising Still Critical Amid Success of DTC Upstarts Brand intelligence company Upwave today released the results of a study that measured consumer perceptions of traditional brands versus their direct-to-consumer (DTC) rivals, finding that consumers place much more loyalty, trust and value in traditional brands. However, the trend narrows with younger age …

STUDY: U.S. Consumers Overwhelmingly Connect With Traditional Brands Over DTC Competitors, But Gap Narrows With Younger Consumers Read More »

Despite the recent growth of new social services like Snapchat, the undisputed kings remain Facebook and Twitter (sorry, Google+).  We at Upwave were curious how users of both services would react if they were presented with a digital Sophie’s Choice: Making them select only Facebook or Twitter to keep using. We used our consumer survey …

Would you pick Facebook over Twitter? Probably, unless you’re a teen Read More »