More Cuts by Default You can now access more cuts for your campaigns when results are available. State, Survey Completion Month, and Survey Completion Quarter cuts are created automatically for you and available in the lift, optimization, and reach tabs, as well as downloadable results. More Intuitive Cut Groupings In the sidebar of the Upwave …
Contextualize Performance with Upwave Norms We’re making it easier to contextualize your brand campaign’s performance. Two new norms are now generally available in the Upwave platform: Industry Norms and Tactic Norms. Media Channels are the first available tactic, with other tactics coming soon. Both are powered by Bayes, Upwave’s AI agent. Existing norms have clearer, …
AI Campaign Insights Reports for Google Slides You can now select whether to access an AI Campaign Insights Report in Google Slides or download it in PowerPoint. AI Campaign Insights Reports are 100% AI-generated slide decks that clearly summarize overall performance, surface insights into what’s driving it, and make concrete recommendations that you can apply …
AI Campaign Insights Reports Upwave’s AI Campaign Insights Reports are 100% AI-generated slide decks that showcase valuable insights on campaign performance and in-flight optimization recommendations on-demand throughout your campaign. The first practical application of generative AI in advertising measurement, they take the work out of understanding, interpreting, and clearly communicating Brand Lift results. Integration with …
Integration with The Trade Desk We are thrilled to announce that Upwave is officially live on The Trade Desk, offering Brand Lift measurement and optimization, available now. You can read the announcement here. You are able to find Upwave in The Trade Desk Measurement Marketplace and select Upwave as your brand lift partner of choice …
Upwave is proud to announce the launch of our partnership with The Trade Desk, bringing advertisers brand campaign highlights, actionable recommendations to optimize campaigns in-flight, and on-demand, AI-generated reporting at the click of a button. This launch signifies our commitment to providing the tools to measure and enhance Brand Outcomes, and transform the brand measurement space. Measure your …
Upwave Live Now on The Trade Desk Measurement Marketplace Read More »
AI Campaign Insights Reports: Downloadable Slides It’s now easier for you to augment AI Campaign Insights Reports with the content you want. Create Brand Outcomes tables in Upwave’s platform, download them as fully editable PPT slides, and copy them right into AI Campaign Insights Reports using PowerPoint. Brand Outcomes table slides are easy for you …
AI Campaign Insights Reports | Open Beta Thanks to your continued feedback, the AI Campaign Insights Report enhancements keep coming! Bayes, Upwave’s AI agent, now employs an even more intelligent and nuanced approach to selecting cuts to highlight and recommend in campaign insights reports. With added support for custom KPIs and graceful handling of long …
Upwave Product Updates AI Campaign Insights Reports Launch Finding the story in brand outcomes measurement results takes work and expertise. Upwave’s new AI Campaign Insights Reports are helping to change that. AI Campaign Insights Reports are 100% AI-generated PowerPoint slide decks that clearly summarize overall performance, surface insights into what’s driving it, and make concrete …
Upwave Product Updates Accessing Questionnaires Made Easy You can now conveniently access your questionnaire directly from the platform. A new ‘Approve questionnaire via email’ checklist task on your campaign card or dashboard tab reminds you when a questionnaire is pending approval in order to launch your campaign. Click on the task to review and approve …