Thanks to another update to Upwave’s platform, users now have the ability to visualize brand lift data in a tabular format using the new Table Builder tool. After logging into Upwave’s dashboard, users will see the option to visualize brand lift data in either a chart or a table format.
What’s New: In-Dashboard Support Have a question you’d like to ask before you forget it? Need help with something but don’t want to fire off another email? You can now get support from Upwave directly in your dashboard! Click any Expert Tips button in your dashboard, switch from ‘Answers’ to ‘Ask’ at the top of …
June 2021 Product Update: In-Dashboard Support, Campaign Objectives & Targets Read More »
Marketers can now use Upwave to measure the brand impact of ads across all Hulu platforms
What’s New: Portfolio Analytics Comparing and aggregating performance across campaigns just got easier. Upwave’s new Portfolio Analytics feature allows you to compare results across your full portfolio of brand campaigns at-a-glance. What’s more, you can create custom KPI lift benchmarks based on any grouping of campaigns – for brands, sub-brands, product categories, or verticals. To …
July 2021 Product Update: Portfolio Analytics and Single Sign On Read More »
Ad Pulse Allows Brands to Measure and Test Brand Lift During Ad Campaigns
What’s New: Lift Opportunity Notifications Sifting through all the granular cuts of data for your campaign to find potential optimizations can be time-consuming. Opportunity notifications reduce what would otherwise be a whole lot of data exploration to just a few clicks. Upwave uses custom algorithms to detect signals of over- and under-performance between tactics based …
August 2021 Product Update: Lift Opportunity Notifications Read More »
The past year at Upwave we have been working hard to make your data do more for you. We are proud to announce our newest feature that supports this mission– Reports. Reports allow you to create a personalized view of the most relevant and interesting information from your study to allow you to more easily …
Get More Out of Your Upwave Data by Utilizing our Newest Feature Read More »
What’s New: Single Sign-On Upwave users are bypassing the login page! Upwave now integrates with all SSO systems, including the SSO system your company uses. To integrate Upwave with SSO, contact your CSM with the Identity Provider used within your company. Apple Azure AD Facebook Google LinkedIn Microsoft Okta-to-Okta OpenID Connect SAML 2.0 Optimization-Driven NavigationLift …
Over the past few months here at Upwave we have been releasing new features to better support our clients to make the most out of every study ran and gain true insights. We are excited about a number of the features you will start to see in the coming months including advanced variables, and custom …
New Dashboard Features: Demographic Data Breakdown, Error Bars & more Read More »
What’s New: Campaign Uniques for Person-Level Reach Campaign Uniques are unique individuals reached via Digital, CTV or Addressable TV campaigns. (Linear TV is not yet included in this figure and will be added in the near future.) Upwave users can now see Campaign Uniques for their campaigns at-a-glance in Campaigns Cards and in the Campaign …
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