Product Update

June 2021 Product Update: In-Dashboard Support, Campaign Objectives & Targets

What’s New: In-Dashboard Support Have a question you’d like to ask before you forget it?  Need help with something but don’t want to fire off another email?  You can now get support from Upwave directly in your dashboard! Click any Expert Tips button in your dashboard, switch from ‘Answers’ to ‘Ask’ at the top of …

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July 2021 Product Update: Portfolio Analytics and Single Sign On

What’s New: Portfolio Analytics Comparing and aggregating performance across campaigns just got easier. Upwave’s new Portfolio Analytics feature allows you to compare results across your full portfolio of brand campaigns at-a-glance. What’s more, you can create custom KPI lift benchmarks based on any grouping of campaigns – for brands, sub-brands, product categories, or verticals. To …

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August 2021 Product Update: Lift Opportunity Notifications

What’s New: Lift Opportunity Notifications Sifting through all the granular cuts of data for your campaign to find potential optimizations can be time-consuming. Opportunity notifications reduce what would otherwise be a whole lot of data exploration to just a few clicks. Upwave uses custom algorithms to detect signals of over- and under-performance between tactics based …

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September 2021 Product Update: Single Sign-On

What’s New: Single Sign-On Upwave users are bypassing the login page! Upwave now integrates with all SSO systems, including the SSO system your company uses. To integrate Upwave with SSO, contact your CSM with the Identity Provider used within your company. Apple Azure AD Facebook Google LinkedIn Microsoft Okta-to-Okta OpenID Connect SAML 2.0 Optimization-Driven NavigationLift …

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