Ad Measurement

Upwave at The ARF’s ConsumerXScience Conference

We are happy to return as proud sponsors to The ARF ConsumerXScience conference in New York March 27-28, 2018. This is ARF’s flagship event that focuses on a deep understanding of consumer behavior and drivers of creative excellence. The conference draws leaders from brands, agencies, media, research companies and academia to steer the future of …

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Come See Us on Stage at ARF’s Audience Measurement Conference

It has been an exciting few weeks for us at Upwave, featuring product launches and partnerships that are unlocking new ways for marketers to conduct research. While we have enjoyed the great reactions from across the ad industry, this is just the beginning of what is going to be quite a busy summer. Next up …

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Introducing On-Target Profiles and Reach: A Holistic View of Campaign Targeting

Brand campaigns aren’t one-dimensional. They’re complex and creative and designed to change minds and behaviors across diverse audiences engaging with all sorts of media. Yet legacy measurement platforms remain stuck in a one-dimensional world, relying on small groups of paid participants which ultimately give a skewed view of reach and lift.  As campaigns expand across …

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