Forbes and Wired recently tried an experiment. They asked website visitors using ad blocking software to turn it off – and denied them access if they refused. This was a risky move for a few reasons. 1) The media coverage of this experiment could increase awareness and usage of ad blocking software (our data does …
Forbes and Wired Change Consumer Perceptions of Ad Blocking Read More »
Which Netflix shows are the most watched? Per their latest letter to investors, Netflix doesn’t plan to tell us. “We don’t release title‐level ratings as our business model is not dependent on advertising or affiliate fees.” Which is a shame for us, but logical for Netflix. If the TV networks had a clear picture of …
It’s not uncommon for our clients to be interested in sharing the fascinating insights they’ve received from their Upwave projects with their customers and clients. Many of the results we provide are used to create marketing and PR material. Recently, our partner Bloomreach used Upwave data to power, as PR Director Sam Moore said, “The …
We recently shared a new functionality of Upwave with subscibers to our newsletter: trackers. We’ve seen a great response from our clients, who have used them to track brand satisfaction, measure changes in consumer preferences, and even create consumer confidence indexes. If your work is affected by broad, macro trends, keeping an eye on consumer …
If you had to wait for a treadmill at the gym this morning you’ve probably already realized this fact, but fitness and wellness goals are highly popular this time of year. While the New Year’s Resolution fitness craze is practically a given, the way people enact their goals rapidly evolves with new information and trends. …
SparkPeople uses Upwave to discover 2014’s most popular fitness goals Read More »
Deep dish versus thin crust, white versus wheat, and skim versus two percent are all heated food debates. But creamy versus crunchy peanut butter is arguably the most contentious. Pizza preference has a clear geographic association, but the makeup of teams creamy and crunchy is largely unknown. So, we at Upwave wanted to get a handle …
The great peanut butter debate: 57% of people prefer creamy over crunchy Read More »
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