Ad Measurement
Upwave Ad Study Shows Platform Weakness with Young Consumers
As covered by MediaPost and Marketing Dive, Upwave recently released a study showing which ad platforms rank highly for trust, relevancy, buying, and discovery by consumers. Digital advertising is one of the hottest markets across any vertical in the world, and is one of – if not the – best ways that brands large and …
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Why Email is Not a Deterministic ID
Measurement of advertising outcomes relies upon deterministic IDs. If we are unable to isolate a person that was exposed to an ad from a person that was not, it is impossible to know whether the ad had any impact. Unfortunately, while valuable as a basis for targeting, email falls short as a basis for measurement. …
4 Essential To-Do’s for Brands in the Midst of COVID-19
As the number of confirmed cases of COVID-19 continues to rise the world over, brands are compelled to adjust to the crisis rapidly. Consumers have turned on a dime and begun changing their habits drastically, forcing many brands to acknowledge and then react on the fly. The question that now arises is how to react …
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Webinar – Accuracy Case Study: Panels vs. SurveyWalls
Join us on Thursday, August 16, 2018 at 2 pm ET to find out if monetary incentives of panels could lead to bad data. Upwave will reveal the results of two market research studies (1 CPG, 1 Apparel) collected across both a panel and a SurveyWall to see which method offers better accuracy. Digital publishers …
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Upwave’s “Trends in Ad Measurement” Panel, moderated by The ARF
On Thursday, November 2nd, 2017, Upwave sponsored “Trends in Ad Measurement”, a candid, information-packed panel discussion moderated by Paul Donato, Chief Research Officer at The Advertising Research Foundation (ARF) on the challenges and opportunities associated with the current state of Ad Measurement. Paul was joined by a panel of industry leaders in Ad Research: Dan …
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The New Table Stakes: All Measurement Is Cross-media Now
Every industry has its table stakes, a minimum offering required to be a serious contender. And in every industry, that minimum offering gets more sophisticated over time. It’s hard to remember now, but there was a time when a cell phone didn’t need a camera to be popular, and when a car could hit the …
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Upwave At The 2018 ANA Digital & Social Media Conference
Join Upwave at the 2018 ANA Digital & Social Media Conference in Rancho Palos Verdes, CA July 25th – 27th. The event will feature top CMOs and key marketing leaders who will cover important topics such as AI, influencer marketing, ad measurement, and brand safety in the digital space. Upwave will be right in front …
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Upwave at Attribution Accelerator with Microsoft
How Microsoft Measures Brand Equity in Digital Age It’s not often that you hear the issue of brand equity discussed at an attribution conference, but in this age of digital advertising, many marketers and advertisers think there is a trade off between focusing on sales and conversion versus building brand equity. Microsoft’s Advertising Effectiveness Innovator …
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