News

Upwave at The ARF OTTxScience Conference with Branded Entertainment Group (BEN Group)

Today, OTT gives audiences more control over the content they consume. They pick the platform, the schedule and the genre of entertainment. And their numbers are growing. Within this changed landscape comes great opportunity for those who can stay ahead of the curve. Upwave was invited to speak with our client, Branded Entertainment Group (BEN …

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Amazon Takes 49 Percent of Consumers’ First Product Search, But Search Engines Rebound

As covered by Bloomberg, Upwave’s Amazon study data powers some of the most important stats in business and brand intel. Amazon Takes 49 Percent of Consumers’ First Product Search, But Search Engines Rebound 2017 Upwave Study Finds 84 Percent in U.S. Expect to Buy Through Amazon This Holiday Season A new study of 2,000 U.S. …

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Will Americans trust Al Jazeera? It depends where viewers live, and how they browse the web.

Heavily opinionated content, a not-so-subtle political bent, and occasional yelling are common on American news programs. The latest news service to launch, Al Jazeera America, promises not to follow suit. Its acting CEO told The New York Times that “viewers will see a news channel unlike the others, as our programming proves Al Jazeera America will air …

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Upwave is Proud to Sponsor the Brand Knew Podcast

Brand Knew is a new bi-monthly podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Upwave is proud to be the initial sponsor – check out their first episode below and be sure …

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Season Without Swag: Upwave & Givsly Give Back This Holiday Season

The end of the year often means offices filled with gift baskets and promotional holiday goodies from sales teams and business partners. While client gifting Guns Bet Ceske Casino Czech Republic is undoubtedly a fun way to spread cheer and show appreciation, the team at Upwave decided to rethink our approach to giving this year. …

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Upwave’s “Trends in Ad Measurement” Panel, moderated by The ARF

On Thursday, November 2nd, 2017, Upwave sponsored “Trends in Ad Measurement”, a candid, information-packed panel discussion moderated by Paul Donato, Chief Research Officer at The Advertising Research Foundation (ARF) on the challenges and opportunities associated with the current state of Ad Measurement. Paul was joined by a panel of industry leaders in Ad Research: Dan …

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Webinar – Accuracy Case Study: Panels vs. SurveyWalls

Join us on Thursday, August 16, 2018 at 2 pm ET to find out if monetary incentives of panels could lead to bad data. Upwave will reveal the results of two market research studies (1 CPG, 1 Apparel) collected across both a panel and a SurveyWall to see which method offers better accuracy. Digital publishers …

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